Train as a garden writer with this unique course from the School for Writers, created in collaboration with the expert gardeners at Edinburgh Garden School.
It is estimated that over 27 million people within the UK participate in gardening each year, whilst within the US that figure sits at over 113 million people (Statista). The global gardening and outdoor living industry was estimated to be worth over $187 billion in 2011. A big proportion of that industry is made up of books, magazines, articles and online advice sources such as blogs. Little surprise, then, that gardening books consistently appear on the bestseller lists.
Gardening writers come from many backgrounds some have many years experience working as a gardener, whilst others have little experience but a great love for their subject. An understanding of horticulture is helpful, experience as a gardener even more so. But as Gertrude Jekyll, one of our most well-known garden writers, famously noted:
I lay no claim either to literary ability, or to botanical knowledge, or even to knowing the best practical methods of cultivation; but I have lived among outdoor flowers for many years, and have not spared myself in the way of actual labour, and have come to be on closely intimate and friendly terms with a great many growing things, and have acquired certain instincts which, though not clearly defined, are of the nature of useful knowledge.
Gertrude Jekyll, Wood and Garden, 1899
Above all, you need a deep interest in gardening and a desire to share that interest with others. If you have extensive gardening knowledge that you are also able to share with your readers, so much the better. You also need the ability to express yourself effectively through writing – your writing should be accessible, engaging, and easy to follow. This course is designed to guide you in the development of your writing skills, should that be needed, and then to show you how to bring your interest and knowledge of gardening together with your writing ability. It also explores the many different markets for your writing and guides you step-by-step through the development of a profitable career in garden writing.
Subjects covered include: understanding the work of garden writers; core writing and editing skills; your development as a writer; working with publishers and editors; writing for magazines; writing for gardening and horticultural education; writing for online audiences; working successfully as a freelance; marketing your services; building a portfolio.
In addition, the course will show you how to:
- assess your target audience and develop books, articles and blog posts to meet their needs
- choose the appropriate style and tone for the topic and reader
- follow a style guide
- proofread and edit your work
- use sentence and paragraph structure to give your writing clarity and impact
- develop your own style and approach as a garden writer
- identify your niche
The course includes 300 pages of information delivered straight to your inbox and full tutorial support. The course is divided into 6 easy-to-follow study modules and includes approximately 46 hours of study time. There are 6 tutor-marked assignments during the course, so you can begin to put your new skills into practice right away! All of our tutors are experienced professional writers.
You will also have the opportunity to see at least 2 of your articles published on a gardening website, making a great start to your portfolio!
Module 1 – Core Writing Skills – basic principles: sentence structure, paragraph structure, plain English, writing to communicate, your target reader; your reasons for taking the course and goals for the course; explore different types of garden writing; markets for your writing.
Module 2 – Ready to Write – effective research; harnessing the power of research tools; using and working to readability tests; writing opportunities in mainstream magazines and newspapers; plan, structure and write an effective feature article; analysing readers of potential markets and working to their needs; introduction to online writing.
Module 3 – Working with Publishers – planning and writing non-fiction books; illustrations; photography for writers; working with the editorial team; writing to meet the needs of your target reader; creating manuals.
Module 4 – Editing and Proofreading – explore the manuscript review process; understand different types and levels of editing; develop proofreading skills; learn and use editing and proofreading symbols; following guidelines from British Standard BS 5261; meeting the needs of international readers.
Module 5 – Writing for the Web – building your profile online; the role of blogging; creating a blog or website; writing for online readers; requirements of effective web writing; using social media; development of gardening apps; finding online markets; the role of podcasts and video; creating multimedia content.
Module 6 – Continuing Development – exploring other markets: broadcasting, education and training; newspapers and magazines; writing for young readers; leaflets, guide books and instruction booklets; working as a freelance; developing your portfolio.
Book this course now and begin studying today! Once you enrol, your first module and your tutor contact details will be delivered to your inbox within 2 hours!
Enrol now using the secure button below.
Summer Offer – Only £225 until 30th September
Or pay by instalments, 6 x £37,50 monthly payments – offer price £225.
Add Printed Notes
Your course material is delivered in a .pdf format directly to your inbox. You can then save the modules to your computer, so you can study when offline. You can also print your course material off if you wish.
If you prefer, you can order a printed copy of the course notes from EGS. These are despatched in large, A4 binders and delivered by courier. The cost is £60 including courier fees.
You will be offered the option to purchase a printed copy of the course notes after enrolment, but you can order them at any time during your course. This offer is only available to students currently enrolled on the course.