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Horticultural Journalism

Horticultural journalists may work in a wide range of areas, from local news to international broadcasting. They may find themselves writing for a broad spectrum of audiences and varied media, including:

  • popular gardening magazines
  • specialist magazines
  • the gardening section of newspapers (many local and national newspapers have a gardening section)
  • industry publications
  • radio
  • television
  • websites and blogs
  • gardening apps
  • education and training material
  • marketing materials
  • consumer publications – instruction booklets, leaflets, guidebooks.

Our online horticultural journalism course draws on the experience of expert journalism tutors from the School for Writers and the horticultural experts at Edinburgh Garden School. It will guide you step-by-step through the development of a freelance writing career, including a realistic assessment of your current writing abilities and intensive work on raising the quality of your writing if needed. We’ll explore freelance writing opportunities in depth, and show you how to find those markets that best match your personal interests and abilities as a writer. An important focus of the course will be the creation of your writing portfolio, which will form the foundation of your career in horticultural journalism. The course is also suitable for students interested in working in the area of agricultural journalism.

The course will show you how to:

  • assess your target audience and write news reports; articles and blog posts to meet your reader’s needs
  • develop a successful freelance writing career
  • identify suitable markets for your writing
  • choose the appropriate style and tone for the subject and reader
  • follow a style guide
  • proofread and edit your work
  • learn how to write for online readers
  • understand key aspects of broadcast journalism
  • develop your own style and approach as a journalist.

The course includes 300 pages of information delivered straight to your inbox and full tutorial support. The course is divided into 6 easy-to-follow study modules and includes approximately 60 hours of study time. There are 6 tutor-marked assignments during the course, so you can begin to put your new skills into practice right away! All of our tutors are experienced professional writers with experience in horticultural journalism.

Course Outline

Module 1 – Core Writing Skills – basic principles: sentence structure, paragraph structure, plain English, writing to communicate, your target reader; your reasons for taking the course and goals for the course; explore different types of horticultural journalism; markets for your writing; identifying your niche; developing your portfolio; photography for writers.

Module 2 – Ready to Write – effective research; harnessing the power of research tools; using and working to readability tests; plan, structure and write an effective feature article; analysing readers of potential markets and working to their needs; introduction to online writing; editing and proofreading – explore the manuscript review process, understand different types and levels of editing, develop proofreading skills, learn and use editing and proofreading symbols, following guidelines from British Standard BS 5261; meeting the needs of international readers.

Module 3 – Magazines and Newspapers – writing for magazines, newspapers and journals; freelance opportunities; working with the editorial team; pitching story ideas to editors; working in-house; reporting the news; feature writing; interviews and event reporting; writing for the trade press; key legal issues.

Module 4 – Advertising and Marketing – creating marketing materials; principles of effective advertising; writing for consumers; understanding the horticultural and agricultural industries; writing for public relations; writing for tourism; writing to inform – leaflets, instructions, guidebooks; reaching consumers online.

Module 5 – Writing for Online Readers – building your profile online; the role of blogging; creating a blog or website; requirements of effective web writing; finding online markets; using social media; development of gardening apps; the role of podcasts; creating multimedia content; video journalism; newsgathering and digital media.

Module 6 – Broadcast Journalism – opportunities in radio and television; writing for broadcast; voice training; interviewing; introduction to production techniques including editing and graphics; broadcast regulation; the language of broadcasting.

Book Now

Book this course now and begin studying today! Once you enrol, your first module and your tutor contact details will be delivered to your inbox within 2 hours!

Enrol now using the secure button below.

Book Now: £290

Or pay by instalments, 6 x £48.33 monthly payments.

Total cost £290

Add Printed Notes

Your course material is delivered in a .pdf format directly to your inbox. You can then save the modules to your computer, so you can study when offline. You can also print your course material off if you wish.

If you prefer, you can order a printed copy of the course notes from EGS. These are despatched in large, A4 binders and delivered by courier. The cost is £60 including courier fees.

You will be offered the option to purchase a printed copy of the course notes after enrolment, but you can order them at any time during your course. This offer is only available to students currently enrolled on the course.